Giorgio Armani
Giorgio Armani
15.2k votes
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A unique visual signature based on accords, character, and seasonality
The bergamot and pink pepper arrive with a crisp, fizzing brightness that's almost champagne-like, quickly joined by orange blossom's bitter green petals. Within minutes, tuberose muscles its way forward, creamy and full-bodied but scrubbed clean of its earthier, more narcotic tendencies.
The jasmine duo—Indian and standard—blooms into full force, creating a lush white floral canopy that dominates for hours. The tuberose remains present but shares the stage, whilst vanilla begins its slow seep upwards, softening the floral edges with a gentle sweetness that never quite tips into dessert territory.
What remains is a pillowy cocoon of vanilla-musk with whispers of cedar providing just enough structure to prevent it from becoming entirely abstract. The white florals retreat to a soft, powdery memory, like the ghost of expensive hand cream lingering on warm skin.
My Way opens with a sharp citric burst—bergamot and pink pepper creating a fizzing, almost effervescent introduction—before plunging headfirst into a tsunami of white florals that defines its entire character. This is tuberose and jasmine rendered in their most polished, department store iteration: creamy without being cloying, indolic without any funk, like white petals pressed between the pages of a glossy magazine. Carlos Benaim has created something that walks the tightrope between accessible and distinctive, landing firmly on the side of wearability. The orange blossom adds a slightly bitter, green edge that prevents the composition from becoming too sugary, whilst the dual vanilla base—standard and Madagascar—provides a smooth, almost marshmallow-like sweetness that feels contemporary rather than gourmand.
There's a cleanliness to My Way that speaks to the modern feminine market: white musk and cedar create a skin-like backdrop that allows the florals to radiate without overwhelming, whilst that persistent powdery quality gives it an elegant, almost soapy finish. This is for the woman who wants to smell expensive at the office, approachable on a first date, and universally appealing at a family gathering—though fragrance purists might find it plays things a touch too safe. The performance is respectable rather than remarkable; it sits close to the skin after a few hours, creating an intimate cloud rather than announcing your presence across a room. Think polished rather than provocative, refined rather than revolutionary.
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