Giorgio Armani
A unique visual signature based on accords, character, and seasonality
Blackcurrant nectar explodes with almost cordial-like sweetness, thick and jammy, immediately enveloping the jasmine notes which struggle briefly for air beneath its fruit-forward assault. Within moments, the jasmine begins to assert itself, but the blackcurrant refuses to fully recede, creating an opening that feels more like biting into a berry whilst inhaling a florist's window.
The jasmine absolute blooms fully, gaining that creamy, almost fleshy quality amplified by the blackcurrant's lingering syrup, whilst white musk softens the edges into something velvety and warm. The composition stabilises here into a fruited floral that's distinctly sweet-leaning but never cloying, the individual elements remaining audible rather than merging into a single note.
Cedarwood and patchouli emerge with surprising prominence, anchoring the vanilla and white musk into a warmer, slightly woody base that retains a whisper of blackcurrant jaminess. The scent tightens considerably, becoming more skin-scent than projection, though the creamy-woody character persists as a refined, intimate second skin.
Sì Passione Intense arrives as a fruited jasmine composition that skews decidedly towards the feminine despite its unisex classification—though that's precisely where its appeal lies for those seeking a more textured floral than typical department store offerings. Julie Massé has constructed this around a blackcurrant nectar that functions less as a bright top note and more as a syrupy, almost vinous undertone that persists well into the heart, lending the jasmine absolute a peculiar juiciness rather than the expected creamy indolence. The jasmine duo—likely pairing a rounder, more buttery absolute with a greener, slightly animalic standard jasmine—creates a somewhat bifurcated floral picture: simultaneously soft and slightly feral, creamy yet with an almost herbal tension that prevents the composition from collapsing into pure sweetness.
Where this fragrance distinguishes itself is in its refusal to be polished. The cedarwood base refuses to fade into the background, instead conversing with the vanilla and white musk to create a surprisingly woody spine beneath what could have been pure marshmallow. The patchouli adds a subtle earthiness that grounds the creamy sweetness, preventing Sì Passione Intense from reading as dessert. This is a fragrance for someone who wants their florals complicated, who appreciates that blackcurrant can talk to jasmine without either capitulating, and who doesn't mind wearing something with genuine presence rather than apologetic diffusion. It's an evening choice for those who've moved beyond straightforward florals but aren't quite ready for the avant-garde.
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3.8/5 (112)