Gucci
A unique visual signature based on accords, character, and seasonality
Cypress bristles with herbaceous crispness, accompanied by a soft lavender that leans slightly soapy rather than floral. The freshness is immediate but curiously transparent, lacking any real density.
As the top notes fade, frankincense emerges with peculiar prominence, lending an almost ecclesiastical dryness. The cedarwood and patchouli create a woody-spicy fusion that's distinctly herbal rather than sweet, with the patchouli contributing a subtle earthiness and faint pepper that prevents monotony.
By the fourth hour, what remains is a soft, sandalwood-forward blur. The okoum and grey musk provide negligible staying power, dissolving into barely-detectible skin scent—more an olfactory memory than a present fragrance.
Gucci Rush for Men arrives as a study in restrained masculinity, though its whisper-quiet projection undermines its compositional ambitions. Antoine Maisondieu has constructed something genuinely unusual here: a fragrance that pivots on the tension between aromatic freshness and deep, resinous warmth.
The cypress and lavender opening suggests classical cologne territory, but this is where the deception begins. Those green, slightly peppery top notes serve as a gateway to something far more complex. The heart reveals the true character—cedarwood and patchouli create a woody spine, but frankincense adds an almost liturgical quality, a whisper of incense smoke that prevents the composition from settling into conventional territory. This is not a barbershop fragrance, despite its fresh opening.
Add fragrances to your collection and unlock your personalised scent DNA, note map, and shareable identity card.
3.5/5 (87)