Joop!
A unique visual signature based on accords, character, and seasonality
Bitter orange and rhubarb collide instantly, creating an almost savoury tartness that prickles against your skin. The pimento adds warmth and pepper, making this opening feel spiced and intentionally bracing—there's nothing soft here, nothing apologetic.
As the initial sharpness settles, geranium and violet emerge with a subtle floral gentleness that doesn't fully extinguish the fruit's bite. Cypress drifts in with dusty, green minerality, creating a fragrance that smells faintly herbal and slightly botanical—less perfume, more botanical extract.
Balsam fir and musk anchor what remains, leaving a subtle forest-floor coziness. The sweetness resurfaces now, tempered and softened, with a powdery musky base that grows quieter by the hour, fading into skin scent rather than projecting presence.
Joop! Go arrives as a peculiar collision of tart and spice—Sophie Labbé has crafted something that feels caught between a Nordic forest and a farmer's market in late summer. The bitter orange doesn't announce itself sweetly; instead, it carries the astringent quality of marmalade rind, immediately joined by rhubarb's sharp, almost medicinal tartness. These aren't culinary notes playing it safe; they're genuinely puckering, their acidity amplified by pimento's peppery insistence. What emerges is a fragrance with genuine attitude—this is no polished citrus cologne.
The heart's geranium and violet soften the initial assault without entirely taming it, lending the composition a slightly powdery, almost herbal dimension that prevents it from becoming cloying. Cypress adds a dusty, slightly resinous green thread that anchors the fruity sweetness threatening to overtake the composition. There's a tension here between refinement and rawness that makes Go genuinely interesting; it refuses to be merely pleasant.
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3.5/5 (75)