Marc Jacobs
A unique visual signature based on accords, character, and seasonality
The initial spray is all bright berries and stone fruit—woodland strawberry and raspberry combine in an almost jammy sweetness, whilst pear cuts through with a slightly green tartness. It's immediately feminine and youthful, with a slight synthetic gleam that gives it a pristine, almost candied quality.
As the fruit accord recedes, magnolia emerges with powdery, slightly soapy beauty, joined by cyclamen's peppery spice and peony's soft blooms. The fragrance becomes noticeably more floral and considerably less sweet, shifting from bright gourmandise into a gentler, more refined florality that feels almost vintage.
Sandalwood and tonka bean create a pale, creamy base that's primarily vanilla-focused with woody underpinnings. The sweetness returns but in a muted, almost skin-like manner, and the overall effect is considerably warmer and softer—though by this stage, the projection has become nearly imperceptible.
Oh, Lola! announces itself as a fragrance caught between whimsy and restraint, a scent that wants badly to be a gourmand fruit compote but keeps glancing nervously at its magnolia chaperone. Calice Becker has crafted something deceptively simple: the opening salvo of raspberry and woodland strawberry feels almost jammy, yet there's a structural prettiness underneath—that pear note adds a crisp, almost tart counterpoint that prevents the fruit accord from tipping into mere sweetness.
The magnolia-cyclamen-peony heart is the fragrance's true personality, a powdery floral that softens the fruit's edges and lends an old-fashioned femininity. There's something almost retro about this juxtaposition: the fruitiness feels early 2000s bright-and-chirpy, whilst the florals suggest something from your grandmother's dressing table. It's a tension that works, mostly because neither camp overwhelms the other.
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3.4/5 (77)