Puredistance
A unique visual signature based on accords, character, and seasonality
Blackcurrant hits with surprising tartness against a bright, slightly green neroli and tangerine blossom, creating a citric opening that's more morning-sharp than afternoon-soft. The fruit feels almost herbal initially, cutting through any expectation of sweetness.
Creamy magnolia and jasmine arrive with powdery mimosa, settling into a skin-like white floral that's neither heavy nor insubstantial. The berry notes retreat but don't vanish, creating a subtle warm-cool oscillation against the cool florals.
Vetiver emerges with an earthy, slightly mineral quality whilst white musk softens everything into an intimate second skin, ultimately fading to an amber-tinged whisper that lingers closer than it projects.
Puredistance I is a fragrance that refuses the theatrical. There's an almost austere elegance to its construction—a white floral that keeps its cards close, built on the peculiar tension between blackcurrant's tart insistence and neroli's bitter brightness. The blackcurrant-neroli combination is the real story here: rather than letting the citrus bloom sweetly, the dark berry notes wrap around it with a faintly astringent grip, preventing anything approaching the saccharine.
The heart does soften, but not submissively. Magnolia and jasmine emerge with the kind of restraint you find in high-end cosmetic musks—creamy without being gourmand, floral without becoming heady. There's mimosa present too, which adds a whisper of powdery warmth rather than the expected softness; it reads almost like a starch-and-skin effect, crisp against the white flowers.
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