Simply

Simply is Ron Winnegrad's quietly audacious experiment in fragrance minimalism—a scent that strips away complexity in favour of luminous clarity. The white blossoms arrive with restraint, their sweetness immediately tempered by a cool melon note that reads almost aqueous, as though you're smelling fruit flesh suspended in morning dew rather than a conventional fruity accord. What makes Simply genuinely peculiar is the soy milk heart, a creamy, nearly imperceptible bridge that softens the floral edges whilst introducing an almost edible creaminess—it's less lactonic than genuinely milky, lending the composition an unexpectedly soft-focus quality.

The base reveals Winnegrad's true intention: white musk and vanilla transform what could have been a straightforward fruity-floral into something subtly gourmand, though never in the emphatic manner of contemporary candy fragrances. The vanilla doesn't sweeten so much as it provides architectural support, allowing the musk to diffuse in a whisper rather than a proclamation. This is the scent of someone who finds conventional femininity interesting but insufficient, who appreciates sweetness filtered through restraint.