Hugo Boss
Hugo Boss
234 votes
A unique visual signature based on accords, character, and seasonality
The Maninka fruit bursts forward with an almost aggressive sweetness, jammy and dense with a peculiar metallic edge that feels deliberately synthetic. There's a boozy quality to it, fermented and heady, like fruit preserved in spirits that's been left in the sun too long.
The bran absolute emerges as the hero, bringing a toasted, cereal-like warmth that transforms the composition from pure confection into something more complex and intriguing. That nutty, grain-forward element mingles with lingering fruit, creating an oddly savoury-sweet interplay whilst those spicy facets add a prickle of heat.
Vanilla dominates but it's been thoroughly worked over—textured, slightly burnt around the edges, and laced with synthetic musks that give it a skin-like persistence. What remains is warm, sweet, and peculiarly intimate, like sweetness absorbed into fabric and worn close to the body.
The Scent Magnetic pulls you straight into a whirlpool of sweetness, eschewing any pretence of restraint. Delphine Lebeau-Krowiak has crafted something unabashedly maximal here—a fragrance that wears its gourmand heart on its sleeve and doesn't apologise for it. That Maninka fruit in the opening reads less like identifiable fruit and more like a jammy, almost fermented confection, somewhere between overripe figs and brandied cherries, with a curious metallic sheen that justifies the "magnetic" moniker. It's that synthetic accord working overtime, giving the whole composition an oddly futuristic quality, as if someone's reimagined indulgence through a sci-fi filter.
The bran absolute is the real surprise—a cereal-like, nutty warmth that anchors all that fruit-forward intensity with something earthier and more substantial. It prevents The Scent Magnetic from becoming another faceless sweet fragrance, lending a toasted, almost savoury quality that recalls fresh-baked pastries or the skin on warm milk. When vanilla arrives, it's been roughened up, spiced and textured rather than smoothed into submission. This isn't for the faint of heart or those seeking elegant restraint. It's for someone who wants to smell like they've just emerged from a patisserie located inside a nightclub, all warmth and sticky sweetness with an undercurrent of something vaguely chemical. Unapologetically contemporary, boldly sweet, and thoroughly divisive—exactly as intended.
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4.0/5 (157)